Apple September Event Unveils iPhone 17 Lineup and Smart Ring Industry Shifts
Apple has officially announced its annual September product launch event for September 9th, to be held at the Steve Jobs Theater in Cupertino, California. The company is widely expected to reveal the new iPhone 17 lineup, with particular anticipation for the rumored iPhone 17 Air, which may become Apple's thinnest and lightest model to date. The event is also slated to introduce the Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. The event's tagline, “Awe dropping,” coupled with a dynamic, heat-map-like logo, hints at potential advancements in device thermals or a material change for the Pro models.
In parallel, Oura, a leader in smart ring technology, has announced plans to establish a manufacturing facility in Fort Worth, Texas. This strategic move is driven by its significant contract with the US Department of Defense, aiming to bolster US-based production to meet military needs across research areas like stress management and fatigue risk. This expansion occurs as Oura secured a favorable ruling in a patent infringement case against competitors Ultrahuman and Ringconn, impacting their access to the US market and potentially benefiting Oura’s domestic operations.
Furthermore, Plaud has launched the Plaud Note Pro, an upgraded version of its credit-card-sized AI note-taking device. The Pro model features enhanced audio capture with dual microphones, a new AMOLED display, and improved functionality for automatically switching between call and in-person recording modes. It also offers advanced transcription features, speaker identification, and AI-powered summarization, leveraging large language models from OpenAI, Google, and Anthropic. Pre-orders are open, with shipments expected in October, alongside tiered subscription plans for enhanced transcription services.
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