AI加速游戏复制品泛滥：开发者呼唤社群力量与人文价值

Wren Brier, creative director of the acclaimed game "Unpacking", reported over 80 clones since its 2021 release. These range from low-effort scams using the game's name and assets to trick players, to AI-generated marketing images attached to rudimentary game skeletons. These AI "clones" are fundamentally scams, leveraging misleading visuals to deceive players into purchasing subpar products.

These clones, regardless of their creation method, pose a significant threat to indie developers. They flood digital storefronts with low-quality content, hindering organic discovery of genuine indie titles. While legal recourse exists for direct asset lifting, AI-generated unique assets may offer greater protection against copyright infringement lawsuits. The core issue is that genre, aesthetic, and gameplay mechanics are not protected by copyright, a problem that predates AI but is exacerbated by its efficiency in content generation.

Platforms ultimately hold the responsibility for removing clones, though developers bear the burden of reporting. Social pressure and vocal fan engagement are emerging as effective countermeasures. Developers like Aggro Crab and Landfall are actively using public platforms to voice their disapproval, encouraging fans to pirate their games rather than engage with blatant rip-offs. This approach underscores a growing sentiment among creators that the human element and artistic intent are being devalued by AI-generated content, impacting the perceived value and experience of digital art.

AI Slop Is Ripping Off One of Summer’s Best Games. Copycats Are Proving Hard to Kill

“Peak” has sold millions of copies and is Aggro Crab’s biggest hit to date. That makes it a prime target for cloning.

WIREDMegan Farokhmanesh